Making the Most of Broadcast Media
- November 28 - December 2, 2011
- Boston, Massachusetts
Cammy R. Abernathy, Paul V. Braun, Masashi Kawasaki, Kathryn J. Wahl
Tim Miller, Spoken Science
Sunday, November 27
Sheraton Boston, 2nd Floor, Back Bay D
Tim Miller (view biography)
There is no better way for your research to reach a broad audience than through broadcast media. Films, television, radio, and the Internet provide a huge pipeline though which society can discover scientific research. Yet news departments worldwide continue to devote less reporting to topics in science, and the onus now falls on scientists to craft and deliver messages about their work that is suited for dissemination through these media channels.
In this session, communications expert Tim Miller discussed some of the principles of creating newsworthy stories from research discoveries. Participants gained hands-on experience at turning a research paper into a newspaper article or television story, with the opportunity to practice giving a live media interview. The session also included a segment on using modern media creation and distribution pathways to create content that connects researchers directly to public audiences.
Presentations conducted by Tim Miller of Spoken Science
Admission was included with your 2011 MRS Fall Meeting registration. No additional registration was required.
Tim Miller is a freelance developer in the Informal Science Education industry, specializing in live public interactions. He has worked with museums, science centers, and research laboratories across the country, helping to bring the products and the process of science to a broad public audience. His recent projects include the development of a graduate student training program for the Harvard School of Engineering and Applied Sciences, and the construction of a temporary installation at the Exploratorium in San Francisco. His background includes formal training in theater and public speaking, and he holds degrees in physics and engineering.
This session was sponsored by the NISE Network and the National Science Foundation.
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