Making the Most of Broadcast Media Workshop
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- November 25-30, 2012
- Boston, Massachusetts
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Meeting Chairs:
Chennupati Jagadish, Thomas Lippert, Amit Misra, Eric Stach, Ting Xu
Tim Miller, Spoken Science
Sunday, November 25
5:00 pm - 7:00 pm
Sheraton Boston Hotel, 2nd Floor, Back Bay D
Tuesday, November 27
4:00 pm - 6:00 pm
Sheraton Boston Hotel, 3rd Floor, Beacon B
Tim Miller, Spoken Science (view biography)
There is no better way for your
research to reach a broader audience than through broadcast media.
Films, television, radio and the Internet provide a huge pipeline though
which society can discover scientific research. Yet news departments
worldwide continue to devote less reporting to topics in science, and
the onus now falls on scientists to craft and deliver messages about
their work that is suited for dissemination through these media
channels.
In this session, communications expert Tim Miller discussed some of
the principles of creating newsworthy stories from research discoveries.
Participants gained hands-on experience at turning a research paper
into a newspaper article or television story and had the opportunity to
practice giving a live media interview. The session also included a
segment on using modern media creation and distribution pathways to
create content that connects researchers directly to public audiences.
Tim Miller is a freelance developer in the informal science education industry, specializing in live public interactions. He has worked with museums, science centers, and research laboratories across the country, helping to bring the products and the process of science to a broad public audience. His recent projects include the development of a graduate student training program for the Harvard School of Engineering and Applied Sciences, and the construction of a temporary installation at the Exploratorium in San Francisco. His background includes formal training in theater and public speaking, and he holds degrees in physics and engineering.
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