Progress is not linear and innovation cannot be scheduled. And yet, a startup company needs to appear like both are happening. Transitioning from a research field to entrepreneurship – whether as a founder or as an early employee taking a bet on a new business – requires a mental shift that is both intrinsic and extrinsic, but is possible for anyone. At Via Separations, we are motivated by impact, sustainability and energy efficiency. And we achieve these with science, product development and good old, very unglamorous, getting stuff done. The role of CEO of Via evolves dramatically as we learn continuously, and that is what makes it fun! Dave will share her story as she figures things out, offers some fun facts not to be mistaken for advice, and pontificates on some opinions that are entirely her own and do not represent anything, all with the hopes of motivating others to change the world with market-driven technologies.